| What do others say about Rik Feeney as a book coach, creative marketing specialist, and book publishing consultant? |
| E-mail us at: usabookcoach@gmail.com |
| Contact us at: 407-529-8539 |
| Contact us at: 407-529-8539 |
Is there a book inside you? Let's find out!
| “Rik Feeney’s material is valuable information and a short-cut to success.” - Dyna Loukach, Orlando, FL “Rik takes the complexities of the publishing industry and simplifies them; makes them easy to understand. Rik is well organized & well versed in all aspects of writing & publishing.” - Jeff Swesky, Daytona Beach, FL “I wish I had heard your talk before I published – very good advice on marketing, especially regarding [book] covers. [The information is the] best I’ve heard to be able to put into practice immediately.” - Gerard Webster, Jacksonville, FL (author of “In-Sight”) “Incredibly valuable marketing information for an aspiring author. It helped me to think about details that would never have occurred to me; such as title placement and cover colors.” - Claire Closson, Longwood, FL “Awesome information. Rik thought of everything. All the details come together to get the most marketing value out of your own book. [Rik is an] engaging speaker; to the point [and] chock full of information.” - Tracy L. Redmon, Jacksonville, FL “You provided me with a great primer on establishing a web site [for authors]. You also gave me numerous marketing ideas originating with a web site; I look forward to reading your marketing book.” - Robert Dickey, St. Augustine, FL “Rik is the most powerful speaker in the field of writing I have ever heard! When I get ready to pay for a personal consultation, he will be my man!” - Dorothy G. Loop, St. Augustine, FL “Genuine information for aspiring writers done in an entertaining way. Concrete information that helps authors in marketing their books. Outstanding!” - Kim Miller, St. Augustine, FL “Very good. [Rik] Broke down the publishing industry into 3 easy-to-understand chunks.” - Robert Lee, Satsung, FL “Rik always delivers great, timely info. His program, ‘Write a Book in 60-Days’ helped me start / organize my book. Best information for a jump start! - Paula L. Pedersen, St. Augustine, FL |
| Take a little time and your passion for the written word to create a legacy for the world. Achieve the respected and often praised title of Author. |
| Need some more feedback? Okay, if you insist, click Additional Testimonials - Rik Feeney for more comments from fellow writers. |
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| Contact us at: 407-529-8539 |
There is no one right way; there is only the way that is best for you. The way that fits your needs, your abilities, and your level of motivation. Traditional Publishing. Obviously, with this method you need to write query letters, submit manuscripts, get an agent, and it make take up to two years before you see the book finally published if it is accepted. You also lose a great deal of control over the editorial process, book cover design, pricing, and possibly even the title. A major publisher also want a detailed marketing plan as well as someone who is willing to be the "front guy" to do book signings appearances, etc. A major book publisher will also attempt to take all rights associated with the book within the body of their contract. Book advances are rare and your royalty will probably be no higher than 10% of which your agent will get 15 - 20 %. Your royalty is based on what is left over after the book is sold wholesale to book stores (40-50% off), distributor costs (15-20%), and again your agent's cut (15-20%). If the book, for sake of argument sells retail for $10.00, your royalty after everybody else gets their share will likely be 10% of $2.00 or twenty cents per book. You will need to sell a significant number of books to make this a financially viable choice in this book model. Some of the advantages of traditional publishing are the big guys have strong distribution networks and the cachet of being able to say you have been published traditionally still has a strong appeal. Print On Demand. In this scenario, you have much more control over the look and feel of your book. You normally pay escalating fees depending on how much you want the POD publisher to do for your book. Fees can range from around $500 to several thousand dollars. POD might be a good deal for an author who just wants to write a book and let someone else do the selling and fulfillment of the end product; the book (notice I did not say marketing of the book). Another advantage is there is no need to purchase quantities of the book as they can be printed, packed, and shipped as they are ordered. Some POD companies have minimum pricing guidelines for books depending on trim size, page count, and whether the interior is black and white / grayscale or color. Since POD's are in effect print brokers, they will attach their fee as middlemen to the cost of printing the book. For instance, a book that may cost $3.00 each to print, may cost the author $8.00 a piece when the POD publisher adds their fee to the book. This could cause the author to overprice a book because the author must still take into account discounts required by stores, online outlets, consignment venues, and possibly small press distributors. You might be able to squeak a dollar or two in "royalties" or profits per book. Of course, this all depends on which POD you work with. Some are better; some are worse; some are up to no good. The advantage of Print-On-Demand publishing is getting a book to market somewhat faster than traditional publishing, a bit more control over the end product, and the ability to order in quantities from a single book to thousands of books. Be on the lookout for vanity presses masquerading as true POD publishers. You could pay a great deal of money for a whole lot of nothing. Do your homework and research each POD before signing with them and never, ever allow a POD to control your copyright on the book. Self-Publishing One way to self-publish the book yourself is through a traditional printer. You can send requests for quotes to printers for short or long run book pricing. The higher the print run, the lower the cost per piece, although you do have to shell out a chunk of money up front to pay for the print run and the cost to store the books away from the elements. You, the author, are responsible for layout and design of the final product and supplying appropriate files to the printer. Another way to self-publish is through the use of “print services” companies. The same companies that, in some cases, provide the books for the Print-On-Demand publishers mentioned above. From a marketing standpoint, self-publishing via print services companies and having your own ISBN number may be the ideal way to maximize the potential for future rights sales and the ability to play with different marketing techniques. You have complete control over the design, editing, layout, marketing, promotion, sales and fulfillment of the book. You get to keep 100% of the profits. The drawback to self-publishing is you are responsible for the design, layout, marketing, promotion, sales, and fulfillment of the book. It can be quite time consuming, especially if this is your first time publishing a book. How much of your book do you have finished? Who is going to be responsible for each aspect of book development and, perhaps most important, who will focus on the continuous marketing of the book once it is published? Writing the book and publishing it is 10% of the process. Continuous marketing is the other 90%. What method of publishing is best for you? If you have a book you would like to get published and are not sure how you want to publish, I am available to consult with you and help you make the best choice according to your needs, your abilities, and your level of motivation. Please contact me at usabookcoach@gmail.com or call at 407-529-8539. |
| E-mail us at: usabookcoach@gmail.com |
